SM City Manila kicks-off the Christmas season with its “Holiday Christmas Royale” themed Christmas centerpiece lighting event at the Event Center, Upper Ground Level, last November 7, 2020. Adorned with giant bells and hundreds of Christmas balls, the 25 feet tall giant Christmas tree is a sight to behold and a celebration of the holiday season.
True to this year’s message, the event is a reminder to shoppers that shoppers will steel feel the warmth and happiness that the Christmas season brings despite of the challenges that this year has, dahil ngayong Pasko, sama- sama tayo sa SM Supermalls.
Manila City Mayor Francisco “Isko” Moreno Domagoso and Vice Mayor Honey Lacuna are expected to attend the event which will be hosted by TV personality and Lifestyle Blogger Valerie Roxas Tan and with performances from Los Cantantes de Manila, an international award-winning choir group as well as Violet Ocampo, a Tawag ng Tanghalan finalist.
The event also highlights SM’s its annual Bears of Joy project which enables shoppers to purchase a pair of frontliner toy bears for P200- one they can keep and the other will be donated to SM City Manila’s chosen group. The Bears of Joy Booth is located at the Event Center, UGL. This year, SM City Manila will endorse the donated bears to the frontliners of Manila Medical Center. Aside from the Bears of Joy project, the spirit of sharing is amplified with the #ShareHopeWithSM Promo where shoppers have the chance to nominate frontliners for them to have a chance to get SM gift certificates.
SM City Manila also continues to open its doors in support to MSMEs. Shoppers may visit the Christmas Market at Upper Ground Level near Event Center where locally-sourced products and goods are available. This effort in partnership with the Department of Trade and Industry’s Buy Local, Go Lokal aims to help local businesses restart and recover.
The event’s main highlight, the Christmas tree lighting, will be preceded with a countdown and a ceremonial ringing of the bell by Mayor Isko Moreno, Vice Mayor Honey Lacuna and SM Executives, an act that aims to signify bouncing back better and stronger together.