New dealership ushers in transformative progress for Northern Luzon, driven by purpose and partnership
Hino Motors Philippines (HMP), in proud collaboration with Hino R-One, Inc., officially unveiled Hino Pangasinan recently. This landmark opening signals a dynamic expansion of HMP’s national footprint and a powerful move to uplift Northern Luzon through trusted transport solutions and inclusive development.
Strategically located along McArthur Highway in Carmen West, Rosales, Pangasinan, the new dealership stands tall as Region 1’s first full-service Hino hub. More than a facility, it represents a vital step in delivering world-class mobility, expert support, and long-term value to Filipino businesses in the North.
One Vision, One Direction: Driving Bold Progress Together
The launch celebration was marked by energy, gratitude, and forward momentum. The Hino R-One, Inc. Board — Chairman Rene So, President Ronald So, Corporate Secretary Reinier So, Treasurer Richmond So, and Directors Jacqueline So and Renrick So — welcomed guests alongside Rosales Mayor William Cezar and HMP President Shingo Sakai.
In his remarks, Mr. Sakai emphasized the dealership’s pivotal role in HMP’s network strategy. “Hino Pangasinan represents much more than a new site. It expands our reach in Northern Luzon and helps us move closer to our vision of nationwide, customer-focused service,” he shared. “This presence is a clear reminder of our promise to deliver quality, durable, reliable, and efficient transport solutions that empower Filipino enterprises every day.”
A Symbol of Trust, Growth, and Total Support
The inauguration marked the beginning of exciting new possibilities for local businesses and communities. Mr. Sakai praised the vision and drive of the Hino R-One leadership, recognizing their commitment to the brand’s high standards. “Your dedication mirrors the values we uphold — quality, durability, reliability, and a deep sense of service. We are proud to welcome you into the Hino family and look forward to a future of shared success,” Mr. Sakai added.
Creating Impact with Purpose and Performance
Covering more than 3,000 square meters, the new Hino Pangasinan facility is fully equipped to deliver premium sales, parts, and after-sales services. Beyond its size and features, the dealership reflects a deeper mission: to contribute meaningfully to regional progress.
HMP and Hino Pangasinan reaffirmed their united goal to drive inclusive growth across the province by creating local jobs, accelerating enterprise development, and improving mobility for both businesses and communities. It’s a partnership grounded in shared values, guided by purpose, and strengthened by performance.
A Confident Step into the Future
With the successful opening of Hino Pangasinan, HMP continues to build momentum across the country. This newest milestone reinforces Hino’s enduring mission to power Filipino businesses with transport solutions that are reliable, future-ready, and driven by a sincere commitment to progress.