BAIC Philippines continues to strengthen its position in the local automotive industry with the official inauguration of BAIC Quezon Avenue by Wheels Inc., bringing the brand’s premium SUV and electrified vehicle lineup closer to customers in the heart of Metro Manila.
Strategically located along Quezon Avenue, one of Quezon City’s major commercial and lifestyle districts, the newly opened dealership reflects BAIC Philippines’ commitment to expanding accessibility, enhancing customer experience, and building a stronger nationwide dealership network under UAAGI Auto Group.
From left, Mr. Frederick Teng (Wheels VP for Sales and Marketing), Mr. Albern Teng (Wheels SAVP for Sales & Marketing), Mrs. Bernadette Goh-Sy (Wheels SAVP for Sales & Marketing), Mr. Gordon Teng, (Wheels Chairman), Mr. Timothy Sytin (BAIC Brand Head), Mr. Josh Sytin (UAAGI Executive Director) , Mr Antionio Teng (Wheels Sr. Vice President & Treasurer), Ms. Cherry May De Los Santos (BAIC Marketing Director)
The inauguration ceremony brought together key executives from UAAGI and Wheels Inc., celebrating a partnership anchored in innovation, growth, and customer-driven mobility solutions.
Joining them was the leadership team of Wheels Inc., headed by Chairman Mr. Gordon Teng together with executives and department heads from its sales, service, parts, customer care, and CRM divisions.
As part of the inauguration, BAIC Quezon Avenue officially unveiled the brand’s latest lineup of modern SUVs and electrified vehicles now available to customers, including the BAIC B30e Dune, BAIC B40e Pro Trailmaster rEV, BAIC B40 Pro Trailmaster, BAIC B60e Beaumont.
These vehicles represent BAIC’s evolving direction toward intelligent mobility, refined comfort, and adventure-ready capability, offering Filipino motorists a versatile lineup suited for both urban lifestyles and off-road exploration.
During the ceremony, Mr. Timothy Sytin, BAIC Brand Head, underscored the significance of the partnership between BAIC Philippines and Wheels Inc., emphasizing the Wheels Group’s strong reputation and leadership in the local automotive industry.
“The Wheels Group is one of the most prominent and respected dealer operating groups in the country. For years, your name has been associated with excellence, with professionalism, and with a standard of business conduct that few can match. That reputation is not given, it is built, carefully and consistently, over many years of doing things the right way.”
He further shared that Wheels Inc.’s decision to invest in BAIC sends a meaningful signal not only to the market but also to the brand itself.
“So when a group of your stature chooses to invest in BAIC and to bring our brand to Quezon Avenue, it sends a powerful message to the market, and an even more meaningful one to us. It tells us that we are building something worth believing in.”
Addressing the Teng family directly, Sytin highlighted the shared values that serve as the foundation of the partnership.
“To the Teng family, we are grateful for the professionalism and the integrity you bring to this partnership. The values that guide your business, discipline, vision, and a genuine commitment to excellence are the same values we hold at UAAGI. That alignment is what gives this partnership its strength, and what gives us confidence in the road ahead.”
Sytin also emphasized the importance of the dealership opening amid the rapid growth of the country’s new energy vehicle segment.
“The Philippine market is entering a defining era. New energy vehicles are no longer a distant idea. They are here, they are gaining ground, and Filipino drivers are embracing them with growing enthusiasm.”
He added that BAIC Philippines is already actively participating in this transformation through its growing electrified SUV lineup.
“BAIC is proud to already be part of that movement. Our current new energy SUV lineup is on Philippine roads today, built for our families, our conditions, and the way Filipinos drive. The response has been encouraging, and it confirms what we have believed all along, that this market is ready, and that BAIC is well-positioned to lead.”
Beyond its products and expansion, Sytin also recognized the growing local community supporting the brand.
“I also want to take a moment to recognize something we are especially proud of, the strong community of BAIC customers and enthusiasts that we have built here in the Philippines.”
The opening of BAIC Quezon Avenue marks another step forward in BAIC Philippines’ nationwide growth strategy as the brand continues to expand its dealer network and strengthen its presence in key markets across the country.
Customers and automotive enthusiasts who would like to explore BAIC’s latest vehicle lineup may now visit BAIC Quezon Avenue, located at 602 Quezon Ave. corner Tuayan St., Quezon Avenue, Quezon City, and experience firsthand BAIC’s newest generation of premium SUVs and electrified vehicles.