Samsung’s Galaxy S24 Series takes the stage at the Galaxy AI Festival for its PH launch

Galaxy’s first AI phone was welcomed with a jam-packed festival featuring experience zones and epic performances from K-pop siren Sunmi and many more

Samsung unveiled its revolutionary smartphone, the Galaxy S24 Series with its widely-anticipated mobile AI features, at 5th Avenue in Bonifacio Global City, where they held the massive and most epic #GalaxyAIFestival and opened the Galaxy AI Pop-up Store.

From breathtaking performances from K-pop superstar Sunmi and local artists like Lola Amour, CRWN, and Jess Connelly, to #TeamGalaxy Catriona Gray sharing the stage, find out what made this epic festival one to remember.

The Epic Stage at the Galaxy AI Festival

Galaxy fans and avid supporters poured into 5th Avenue to attend the Galaxy AI Festival, headlined by K-pop siren Sunmi who performed her chart-topping hits such as “Gashina” and “Siren”.  

Meanwhile, beauty queen, youth advocate, and TV personality #TeamGalaxy Catriona Gray also shared how much she loves the Galaxy S24 series, expressing her amazement at this landmark phone’s AI features that make everyday epic so easy to achieve! 

“I’ve been geeking out about the Galaxy S24 for the past week. Generative AI technology is such an innovation! I was praying that this existed when I was in school because some of the features in the [Galaxy] S24 are just going to streamline your productivity, your creativity, your gaming experiences when you want some of the leisure time, cause of course, we can’t be all work and no play over here!” she said. 

Guests could definitely put these epic phones to the test during the AI Festival because, as Catriona attested, the Galaxy S24 series is great for capturing moments that mean a lot to all of us – especially at concerts with its Nightography features

“It’s the superior concert phone, tried, tested and true – especially the night shots!” she said. 

She also praised the Galaxy S24’s AI-powered productivity features. “I am a notetaker, through and through and the Notes app on my Samsung is my most go-to app. But the new Samsung Galaxy S24 Series has Notes Assist. So when for example, you’ve taken a plethora of notes, you’ve gone and watched a Ted Talk or you’re working on a project and you want to put all your thoughts down in one place. The AI feature on the S24 can actually summarize your notes!”

Not to be outdone, top local artists such as Lola Amour, Jess Connelly and CRWN also graced the night, their musical talent rounding out this amazing evening. 

Guests were also given a shot at being their most epic selves with various interactive installations, showcasing how the Galaxy S24 Series’ incorporated meaningful intelligence that unleashes creativity and boosts their productivity and entertainment experience. 

At the Galaxy AI experience zone, guests could try the Galaxy S24 Ultra’s suite of AI-powered tools and advanced Nightography features to create stunning content – most especially when the festivities went on into the night as the Galaxy S24 Ultra can capture more light in low light.

For guests who love to maximize every minute even when on the go, they dove into the power of Galaxy AI in the Galaxy AI-powered Productivity Area. The new Galaxy AI is perfectly designed to improve all aspects of life with astounding features such as Notes Assist, Circle to Search and many more. Meanwhile, you can also find out just how the Galaxy S24 is making communication truly borderless with Live Translate and Chat Assist features.

Guests took home fun giveaways after visiting all the booths, with three lucky participants of the Galaxy AI TikTok contest taking home epic prizes such as a Galaxy S24 Ultra 256GB, a pair of round-trip tickets to South Korea, and a Galaxy S24 256GB.

Take home the new era of mobile AI experience at the Galaxy AI Pop-Up Store

At the opening of its Galaxy AI Pop-up Store at C1 Park Avenue in BGC, Samsung Electronic Philippines (SEPCO) President Min Su Chu introduced the new era of mobile AI. “We are very excited for Filipinos to experience Galaxy AI. When we launched the Galaxy S24 Series, we were looking forward to seeing our Pinoy users experience this new technology that will definitely usher in a new era of mobile AI and it’s great to see how enthusiastic the response to the Galaxy S24 Series has been. To have everyone here celebrate this new technology is definitely great and special.” 

Inside the Pop-Up store, guests could explore the features of the Galaxy AI in more depth and take home a Galaxy S24 Series phone and accessories.

To test out its cameras in low light, guests can visit the Nightography area accessible at the content creation station. They can also enjoy an epic gaming session at the Gaming area, where they can witness life-like visuals made possible through the phone’s Ray Tracing feature and seamless play through a processor powered by the Snapdragon® 8 Gen 3 Mobile Platform. They can also test out AI-powered features at the Productivity Area that make everyday tasks so much easier, such as Note Assist, Circle to Search, Live Translator, Transcript Assist and many more.

The Samsung Galaxy S24 series is available through, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, and MemoXpress Online. 

To find out more about the Galaxy S4 and S24+, visit:

To find out more about the Galaxy S24 Ultra, visit: