Putting customers first: Pru Life UK unveils ‘Our Reason is You’’ campaign

Leading life insurer Pru Life UK continues to champion its customers with its latest campaign, ‘Our Reason is You’. It features heartwarming real-life client stories, underscoring the company’s dedication to putting its customers at the core of its business.

By understanding its customers’ evolving needs, Pru Life UK delivers its promise through life’s most challenging moments.

A testimony of promises fulfilled

The first story was about a mom who was diagnosed with cancer. She had purchased a policy from Pru Life UK when she was younger, which helped her cover her medical expenses and focus on her recovery and family.

Another story was about a dad who, through his Pru Life UK financial advisor, understood the importance of insurance, and had chosen the right protection plan to best cater to his daughter’s needs and wants.

Lastly, an expectant mom appreciated her policy because she thoroughly understood its terms with the help of her financial advisor, enabling her to better prepare for her family’s future.

These customer experiences inspire and motivate the company to fulfill its purpose of being lifelong partners and protectors of Filipino families.

As a testament to this commitment, over 8,000 claims were approved and Php 1.9 billion claims and insurance benefits for maturity policies were disbursed by Pru Life UK last year, based on the 2023 Selected Financial Statistics report to Insurance Commission1.

Pru Life UK fosters a customer-centric culture among its employees through its Customer Day Series, focusing on initiatives that enable them to engage and immerse themselves in client activities.

By constantly listening to and understanding Filipinos’ changing needs, the company is able to provide relevant and inclusive financial solutions, such as the recently launched PRULifetime Income2. A limited-pay, whole-life participating insurance plan payable in 5 or 10 years, PRULifetime Income offers customers lifetime protection equal to 200% of the sum assured and guaranteed 5% annual payout for life.

“In Pru Life UK, our reason is our customers. We leverage technology, expand our product offering, and empower our 38,000 agents to deepen our relationship with our customers. By providing exceptional experience, they can rely on us as their number one trusted partner and protector,” Pru Life UK Chief Customer & Marketing Officer Allan Tumbaga shares.

Pru Life UK dominates the Philippine life insurance industry, securing the highest New Business Annual Premium Equivalent (NBAPE)4 of Php 2.36 billion and a total renewal premium income from variable life insurance products amounting to over Php 11.1 billion as of 31 March 2024, reinforcing its market leadership and dedication to Filipinos’ financial empowerment.