Puregold’s Tindahan Ni Aling Puring Drives Economic Empowerment for Filipino MSMEs

Amid fluctuating economic conditions faced by Filipinos, Puregold continues to fortify the foundation of local communities—sari-sari stores and food establishments. Recognizing these entrepreneurs as pivotal to the Philippine economy, Puregold’s Tindahan ni Aling Puring program offers comprehensive benefits tailored to bolster resilience and support the growth of the micro, small, and medium business enterprises sector.

“Over the last few years, we have witnessed a strong growth in the number of Aling Puring members. A consistent surge in member visits and purchases helped record-setting volumes,” said Ferdinand Vincent P. Co, President of Puregold. Members attribute this to Puregold’s offerings, including the convenience of a one-stop shop for all their business needs, the reliability of product quality, convenient locations, and competitive pricing.

With nearly one million members, the Tindahan ni Aling Puring program is the cornerstone of Puregold. One way that Puregold gives back to its members is through the annual Negosyo Convention, scheduled for May 16-18, 2024, at the World Trade Center in Pasay City. This year’s theme, “Asenso Tayo,” underscores Puregold’s commitment to boosting the profitability and long-term viability of Filipino sari-sari stores and other small businesses.

“Sari-sari stores continue to be resilient institutions in the community. Puregold will fervently protect them, to support the livelihood of millions of Filipinos,” said Vincent.

Puregold reiterates that its core mission will continue to benefit sari-sari stores and other businesses. Through strategic initiatives and robust support systems, Puregold pledges to remain a steadfast partner in the growth and success of Filipino entrepreneurs across the nation.