Magenta Moves is EastWest Rural Bank’s (EWRB) initiative that champions both teacher wellness and learner protection. Designed as a continuous program that supports educators while contributing to safe learning spaces, Magenta Moves was launched with A Day for Teacher Wellness, a Zumba-for-a-cause activity held at Davao City National High School during National Teachers’ Month in September.
The launch event brought together hundreds of teachers and education leaders in a celebration of health and community service. For every participant, EWRB pledged a Php 100 donation to the Department of Education’s Learner Rights and Protection Office (LRPO), ensuring that each dance step contributed to the advocacy of creating safe and nurturing learning environments for Filipino students.
A total of 671 DepEd teachers and staff joined the activity together with 33 EWRB employees who shared in the energy of the event.
“Magenta Moves is our way of celebrating educators while also supporting the vital work of the LRPO in protecting Filipino learners,” said Sheila Marasigan Bajado, President of EastWest Rural Bank.
The LRPO plays a key role in ensuring that every student is free from abuse, discrimination, bullying, and other forms of violence in schools. By supporting LRPO, EWRB stands in solidarity with teachers and DepEd officials in upholding safe, inclusive, and nurturing education environments.
The event was attended by key officials from the Department of Education, including Josie T. Bolofer (Assistant Schools Division Superintendent), Jonito O. Galan (Public Schools District Supervisor), Evelyn Magno (School Head – Davao City National High School), and Jonas Piore (Education Program Supervisor/Division Partnership Focal).
Representing EWRB were Sheila Marasigan Bajado (President) and Senior Leaders Hera A. Duka, Gerard Loni Duque, Zaldy Peter Calicdan, and Region 11 Area Head Alexis Durilag.
Through music and a common purpose, Magenta Moves was yet another celebration of meaningful, learner-centered initiatives and teacher welfare, a direct reflection of its core mission to nurture people and respond to community needs.