Ever Bilena celebrates every beauty with its 4th year partnership with Binibining Pilipinas!

Ever Bilena, the country’s number one local cosmetics brand, continues to bring out the confidence and beauty of the Filipina as it supports the 40 candidates of the Binibining Pilipinas 2022. For 4 consecutive years, Ever Bilena has been the official sponsor of this prestigious pageant in the country.

Ever Bilena’s advocacy of celebrating every beauty is in line with Bb Pilipinas’ platform of uplifting women and inspiring Filipinos. Thus, Ever Bilena gives its full support to the Bb Pilipinas Organization in its quest to discover and unveil the country’s future ambassadors and beauty queens.

Through this partnership, Ever Bilena ensures that the candidates, all hailing from different provinces in the country, will always look and feel their best from their pre-pageant activities until the coronation night.

Their journey will kick-off with a beauty tour at the Ever Bilena headquarters in Caloocan City where they will meet the Ever Bilena executives and staff. They will also be partaking in fun photoshoot sessions and interviews.

The highlight of the Ever Bilena Beauty Tour will be the Corporate Awards. This event is a game changer for the BB Pilipinas candidates as winning the Miss Ever Bilena title brings them a step closer to winning a BB Pilipinas crown! Historically, winners of this award have gone on to represent the country in international stages such as former Miss Ever Bilena recipients like Catriona Gray in 2018, Vickie Rushton in 2019 and Samantha Bernardo in 2020.

Aside from the sought-after Miss Ever Bilena award, six other candidates will also be recognized as recipients of sub-awards from Ever Bilena’s sister brands, such as Miss Blackwater and Miss Careline. Past Miss Blackwater awardees include Michele Gumabao in 2018 who went on to represent Bb. Pilipinas Globe 2018, Miss Careline 2018 – Vickie Rushton who was 1st runner up for Binibining Pilipinas batch 2018, and Miss Careline 2020 – Hannah Arnold, who is our current reigning BB Pilipinas Miss International – Philippines representative.

The company will be adding sub-awards from four new brands as well, namely Hello Glow, Ever Organics, Spotlight Cosmetics, and Hyaloo. Receiving these titles will provide our BB Pilipinas with significant media mileage, helping propel their Binibining Pilipinas journey so far to greater heights!

For 39 years, Ever Bilena has catered to the Filipinas to help enhance their individual beauty with quality and affordable cosmetics. As a pioneer in the local beauty industry, Ever Bilena is ever-evolving as it lives by its new tagline, “for every beauty” to speak to a diverse and dynamic audience.

To know more about Ever Bilena, visit www.everbilena.com.ph, Facebook page  (@everbilenacosmetics) and Instagram (@everbilenaofficial).