The Manila International Book Fair (MIBF) has always been a celebration of books, ideas, and innovation. This year, C&E Adaptive Learning Solutions (C&E ALS) took center stage with its groundbreaking “C&E ALS University” booth, a visually stunning and highly interactive showcase that blended tradition and technology to highlight how education is evolving in the Philippines.
A Booth that Captured Attention
The “Campus of the Future” stood out at the SMX Convention Center with its unique design: curved walls symbolizing adaptability, green strips echoing the vibrancy of campus life, and modern archways that invited visitors to step into a space where past and future converged. From the outside alone, the booth signaled something different: a glimpse of how classrooms, libraries, and campuses could look and feel in the years ahead.
“Our vision was to create more than a booth,” said John Emyl G. Eugenio, COO of C&E ALS. “We wanted to give educators, students, and partners a real experience of what the future of learning looks like, one where books, digital solutions, AI, and hands-on tools all come together.”
Honoring Tradition, Driving Innovation
Inside the booth, C&E ALS showcased its full spectrum of solutions, positioning itself as a complete education partner for schools and institutions: Print and Digital Content from C&E Publishing and world-renowned partners such as McGraw Hill, Elsevier, Sage, Pearson, Cengage, and Wiley; Library and Learning Platforms, including Canvas LMS, distributed by C&E ALS in the Philippines; STEAM and Makerspace Tools for all levels, designed to spark creativity and innovation in students; AI-Powered Solutions that helps educators run their courses faster and with greater precision; and Technology Collaborations with global leaders like Samsung and Britannica, reinforcing the company’s commitment to providing future-ready tools.
This holistic presentation showed that for C&E ALS, innovation and tradition are not opposing forces but partners in shaping tomorrow’s classrooms.
A Hub of Engagement and Discovery
Beyond being visually striking, the booth became a lively hub of activity. Thousands of visitors–from teachers and librarians to students and parents–took part in interactive
experiences such as the Course Card Passport Challenge, where participants explored different zones, learned about new solutions, and earned instant prizes.
Teachers tested AI platforms for lesson planning, librarians discovered tools to streamline resource management, and students experimented with STEAM kits. The result was an environment that felt more like a living campus than an exhibition booth.
Spotlight on Generative AI
One of the key highlights of C&E ALS’s participation was the seminar on Generative AI in Education, led by Engr. Ericson Dimaunahan, Director of the Office of Digital Education, Learning Technologies and Analytics at Mapúa University.
Held on September 11, 2025, at the SMX Convention Center, the session drew educators eager to understand how AI can improve efficiency, personalize learning, and enhance teaching quality.
“Education has always been shaped by the tools of its time. Our task as decision makers is not just to keep pace, but to set direction,” said C&E ALS Representative Ronald Laovinia.
The seminar resonated with attendees, many of whom expressed excitement about integrating AI-driven solutions into their classrooms. It underscored C&E ALS’s mission not only to showcase tools but also to lead the conversation on how emerging technologies can transform learning in the Philippines.
A Strong Turnout and Positive Impact
The booth’s design, activities, and solutions drew strong engagement throughout the five-day fair. C&E ALS reported thousands of visitors, from casual fairgoers to decision-makers in education, underscoring the company’s role as a thought leader in the sector.
“Seeing so many educators and students actively engage with our solutions tells us we are on the right path,” Eugenio said. “It validates our mission to make education more adaptive, inclusive, and future-ready.”
Looking Beyond MIBF
While the “Campus of the Future” was a highlight of MIBF 2025, C&E ALS emphasized that the showcase was just the beginning. The company remains committed to expanding its ecosystem of solutions for Philippine schools and institutions, ensuring that both tradition and innovation continue to shape education.
“At MIBF 2025, we showed how education is both about shaping the future and honoring tradition,” Eugenio added. “After the fair, our focus is to keep driving innovation that empowers educators and inspires learners nationwide.”
With the success of its MIBF participation, C&E ALS upheld its position as a leader in educational transformation. By seamlessly integrating print books, digital content and platforms, STEAM, and adaptive tech like AI, the company is preparing Filipino children to thrive in the future, staying true to its promise of adapting today, shaping tomorrow.