LEE MIN HO is SMDC’s NEWEST ‘GOOD GUY’

The leading developer teams up with the Korean superstar for its “Step into Luxury” campaign Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho. “I’m honored…

CHILL invents the Venting Machine with BBDO GUERRERO

Filipinos are known to harbor some intense feelings towards Valentine’s Day. Some may come from happy sentiments, but for many it can be lonely and infuriating – but definitely relatable experiences. Sometimes, the best way to deal with all the…

Social Media, Gen Z Fuel Cocktails’ Growing Popularity

Exploring interesting flavors and valuing individuality has played a role in cocktails’ rising demand in the Philippines. Tanduay Head for Research and Development Janno Gironella said that today’s consumers have become more open to trying new drinks because of the…

MR.D.I.Y. gears up for wider CSR program for 2023

Company onboards ABS-CBN Lingkod Kapamilya Foundation and Alagang Kapatid Foundation as additional partners to its 2023 MR.D.I.Y. A-OK Program; renews engagement with last year’s partners They say charity begins at “home.” MR.D.I.Y., the nation’s favorite family and home improvement one-stop…