BUSINESS OWNERS URGED TO RE-COST, CONSIDER SUSTAINABILITY

Business owners must consider reviewing their product competitiveness, and beefing up their sustainability plans in order to maintain profitability and growth in a long-term pandemic environment. This was the advice given by entrepreneur and business strategy consultant Professor Maya Herrera…

Investors meet startups at RISE Pitch Night

Studies show that nearly 90 percent of startups eventually fail, leaving only 10 percent surviving to continue their journey. Startups’ success depends on their ability to innovate, and transforming their ideas and scaling up operations require not just luck but…

4As partners with Synergy for brand purpose study

Research results will be shared with 4As members in ARAL Session this September The Association of Accredited Advertising Agencies of the Philippines (4As) recently partnered with market research and strategic consultancy firm Synergy to undertake a pioneering study that aims…