Sojitz G Auto Philippines Welcomes Naoyuki Takeda as President and CEO

Sojitz G Auto Philippines (SGAP), the exclusive Geely distributor in the Philippines, proudly announces  the appointment of Naoyuki Takeda as its incoming President and CEO, effective January 1, 2024.  Takeda brings with him an extensive background and experience in the Philippine automotive industry,  marking a pivotal moment in SGAP’s journey in the country’s fast-evolving automotive landscape. 

Takeda has been an integral part of the automotive sphere at Sojitz for quite a long time. As part of his  recent assignment, he played a pivotal role at MMPC Auto Financial Services and JACCS Finance  Philippines for over six years until 2022. His comprehensive understanding of various facets within the  automotive industry positions him as a seasoned expert capable of navigating the challenges and  opportunities in the Philippine market. 

In a significant demonstration of firm collaboration and support, Mr. Will Wan, Regional Sales Director  from Geely Automobile International Corporation (GAIC), headquartered in China, graced the SGAP  office to extend a warm welcome to Naoyuki Takeda. “Mr. Takeda’s appointment as President and CEO  of SGAP marks an exciting new era for Geely in the Philippines. His wealth of experience and strategic  vision will be key in realizing our aspiration to introduce exciting models tailored to fit the evolving Filipino  auto market, remarked Wan. This visit underscored Geely’s commitment to strengthening its presence  in the Philippines and fostering a strong partnership with SGAP under Takeda’s leadership. 

“I am honored to lead SGAP into this new era of growth and innovation. With the support of GAIC and  our dedicated team, we look forward to introducing cutting-edge mobility solutions that will bring  exceptional automotive experiences for the Filipinos while we will continue improving our customer  service”, stated Takeda, expressing his anticipation for the exciting days ahead. 

Furthermore, Takeda expressed gratitude towards the outgoing SGAP President and CEO, Yugo  Kiyofuji, stating, “I am grateful for Mr. Kiyofuji’s contributions as he leaves SGAP to focus on other  aspects of the auto business in Sojitz’ Headquarters in Tokyo where his distinct management  capabilities are required. He has completed his mission in SGAP in a very short time, making vast  improvements in the organization, particularly in various systems processes and parts availability.” 

As SGAP gears up for this transformative journey under Takeda’s leadership, the company remains  steadfast in its dedication to delivering superior automotive experiences and contributing to meaningful  growth for the Philippine automotive sector.