Smart powers up Cebu with faster, better, stronger service in new normal

PLDT Inc.’s wireless unit Smart Communications, Inc. (Smart) has culminated its months-long series of Cebu events in Mandaue City which highlighted its newest campaign dubbed “Smart5G Power Up Cebu”— offering faster, better, stronger services and programs to support retailers and subscribers.

Packed with entertainment and prizes, guests who availed of Smart’s “PowerALL99” promo were given free SIM cards and access to several perks such as free haircut or manicure, among other services. Smart also leveled-up the fun by treating the guests to live performances by Smart Brand Ambassador Jayda Avanzado and other talented performers.

“Smart will continue to offer the widest range of usage offers and productivity solutions whether for your work or your school or your home. That’s how we’d like to enable everyone to adapt to the new world that we have today,” said Alex O. Caeg, SVP and Head of Consumer Sales Group at PLDT and Smart, who virtually joined the celebration.

Smart also held a Mobile Legends Tournament and a Tiktok Dance Challenge among interested guests to spice up the event. “Winning the tournament has been unexpected because we only formed our team this morning. Although we were unprepared, we made sure to have fun. We also gained new friends here thanks to Smart’s ML Tournament,” said ML Champion, Team Zodiac Main.

Mandaue City Mayor Hon. Jonas Cortes

“We would like to congratulate Smart for this series of successful events in Cebu. Smart has been a good partner. I am confident that our continued partnership will contribute to the improvement of the lives of the Mandauehanons. Power Up Cebu, Power up Mandaue!” said Mandaue City Mayor Hon. Jonas Cortes.

The three-month-long caravan had six stops in Cebu—Barangays San Nicolas and Basak Pardo in Cebu City; Municipality of Minglanilla; Lapu-Lapu City; Barangay Subangdaku, Mandaue City; Bogo City—before culminating in the Mandaue City Sports and Cultural Complex.

To support customers’ increasing mobile data needs, Smart has increased as of end-June 2022 its total base stations nationwide to around 77,100, supporting its 3G, 4G/LTE, and 5G customers from Batanes to Tawi-Tawi. This includes around 7,300 5G base stations. Supporting Smart’s mobile network is PLDT’s fiber infrastructure, which was at 837,900 kilometers as of end-June 2022.