Pru Life UK covers 1.75 million Filipinos, reaffirms customer-centric business strategy

Pru Life UK, the leading life insurer in the Philippines, has covered 1.75 million Filipinos as of 31 December 2023, reaffirming its commitment to putting customers at the core of everything it does. The company aims to be a lifelong partner of its customers, offering health and financial security through innovative insurance solutions.

In 2023, Pru Life UK approved over 8,000 claims and disbursed Php 1.9 billion in claims and insurance benefits for maturity policies based on the Enhanced Quarterly Report on Selected Financial Statistics2 submitted to the Insurance Commission as of 31 December 2023.

These figures underscore Pru Life UK’s commitment to its customers’ well-being and financial stability.

Pru Life UK currently has the largest network of over 38,000 digitally empowered agency force nationwide, ensuring that personalized service and expert advice are always within reach.

Celebrating our customers

To further highlight the company’s strong customer focus among its employees, Pru Life UK has launched several initiatives under its ‘Customer Day’ campaign.

Designed to listen closely and understand the needs of its customers, the campaign immerses Prudential executives and staff alike in direct customer interactions in local service centers and contact centers. By having first-hand customer engaging experience, employees can empathize better and gain better insights that will allow them to instill changes as needed.

The company also held the ‘#RealTalk: Stories of our Customers’ series where agency leaders and senior management delved into case studies of customers’ experiences, to create a culture of continued improvement.

“Pru Life UK exists for its customers. These initiatives aim to better understand our customers’ emotions, challenges, and needs, so we can deliver high-quality experiences for them, which in turn will help strengthen their trust in us,” said Allan Tumbaga, Pru Life UK Chief Customer and Marketing Officer.

Running from now until this October, this campaign spotlights customers as the main driving force behind Pru Life UK’s purpose of being the partner of every life and protector of every future of more Filipino families.

Pru Life UK’s dedication to making a positive impact on our society, driving meaningful change, and empowering Filipino communities to prepare for their future has been recognized with multiple accolades, including five 2024 Asia-Pacific Stevie Awards and a 2024 Gold Quill Award. These awards honor the company’s local initiatives and Prudential’s 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.

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