P.A. Properties and San Pedro, Laguna LGU join forces to cultivate Sampaguita industry, boosting livelihood and tourism

In an effort to revive the Sampaguita industry in San Pedro, Laguna, P.A. Properties has partnered with the local government of San Pedro to allocate a 2.2-hectare tract of land for Sampaguita farming. This collaboration was celebrated with a Sampaguita tree planting activity and a turnover ceremony at St. Joseph Village 9 Phase 1, San Pedro, Laguna.

Sampaguita holds a special place in the hearts of the people of San Pedro — it is not only the national flower but also an integral part of the local culture and economy. Recognizing its cultural significance and economic potential, Mayor Art Mercado has long been committed to revitalizing the Sampaguita industry in the city. Historically, San Pedro’s association with Sampaguita has naturally made it a magnet for tourism. The fragrance of Sampaguita, wafting through the air, is synonymous with the city’s identity.

Actual Sampaguita planting joined by San Pedro, Laguna’s stakeholders.

P.A. Properties’ decision to allow the cultivation of Sampaguita on its property in San Pedro is seen as a step towards achieving community empowerment. Atty. Henry Salazar expressed his gratitude to P.A. Properties for its contribution, emphasizing the significant role it plays in the revival of the Sampaguita industry.

According to Sergio Igonia Jr., the Sampaguita Plantation Master, they are looking ahead with plans to develop the land into a Southside glamping area, offering visitors a unique opportunity to experience Sampaguita cultivation firsthand. The vision includes activities such as bonfires and Sampaguita harvesting, providing a blend of relaxation and cultural immersion.

Engr. Enrique H. Layola, Head of the City Agriculture Office, is optimistic about the results of revitalizing the Sampaguita industry. This initiative by P.A. Properties marks a significant step toward revitalizing the Sampaguita industry in San Pedro. As Sampaguita tourism gains momentum, the city looks forward to welcoming visitors to experience the beauty and hospitality that have long been synonymous with San Pedro.