FY 2025 revenue grew at a high double-digit rate vs. FY 2024; Q1 2026 SSSG in the high single digits YoY; best-in-class store-level profitability
Jollibee Foods Corporation (PSE: JFC) (the “Jollibee Group”) today announced that Highlands Coffee continues to deliver strong performance, reinforcing its position as a key growth platform within the Jollibee Group’s Coffee & Tea portfolio—supported by best-in-class store-level economics, consistently improving unit performance, and continued digital momentum.
Highlands Coffee’s growth reflects a proven, repeatable model built on strong customer relevance, operational discipline, and formats designed for efficient expansion. Highlands Coffee is one of Vietnam’s most successful and widely recognized QSR brands, known for its Vietnamese coffee-led menu and café operating model that delivers consistent guest experience.
Highlands Coffee delivered strong unit-level performance, with revenues growing at a high double-digit rate in FY 2025 versus FY 2024, reflecting sustained demand and disciplined execution. On a like-for-like basis, this translated into high single-digit same-store sales growth (SSSG) in the first quarter of 2026 versus the prior year.
Highlands Coffee continues to deliver best-in-class store-level profitability, supported by disciplined cost management and a streamlined operating model. The network remains predominantly company-owned, enabling continued refinement of operating standards and unit economics and providing a foundation for future expansion through more capital-efficient formats, while maintaining disciplined capital deployment and targeted returns.
Digital channels continue to support incremental demand and improved customer insight. Most digital sales year-to-date were transacted through third-party aggregators, providing convenient access and incremental reach. Highlands Coffee’s app is a growing share of digital system-wide sales.
Highlands Coffee Founder and CEO, David Thai commented: “Highlands Coffee’s market leadership and continued strong performance are a strong validation of our brand and business model. We’re seeing robust and improving store performance and continued traction across channels, supported by disciplined execution and compelling unit economics. As we scale, our priority is to keep raising the bar on consistency and customer experience—while investing in the capabilities that will sustain long-term growth, including product innovation, operational excellence, and digital.”
Jollibee Group International CEO, Richard Shin said: “Highlands Coffee’s strengthens our Coffee & Tea platform and expands our presence in large, growing category. It reinforces our strategy to build scalable, high-growth businesses across our international portfolio – while maintaining disciplined capital allocation.”
Highland Coffee remains focused on expanding its footprint while strengthening its digital capabilities, and maintaining operational discipline to support continued growth.