Eton Properties Philippines, Inc. and Philippine National Bank (PNB) have formalized a partnership to expand access to home loan financing for overseas Filipinos (OFWs and overseas Filipino professionals) and local end-users investing in residential property in the Philippines.
The partnership supports qualified buyers seeking bank financing for Eton residential developments, including Blakes Tower at WestEnd Square, and strengthens a more guided pathway for buyers moving from inquiry to purchase. For overseas Filipinos planning their next chapter, the partnership provides a credible financing channel that can be started and progressed even while abroad.
Eton President and CEO Kyle Ellis C. Tan said the collaboration reflects a long-standing purpose and a practical step toward making Philippine homeownership more attainable for Filipino families wherever they may be.
“At the heart of our business is a purpose my grandfather (Lucio Tan) has always emphasized: To improve the lives of Filipinos. This partnership with PNB reflects that commitment,” Tan said. “By combining Eton’s focus on well-located developments with PNB’s trusted financial solutions, we are helping more Filipino families take a confident step toward homeownership.”
Tan added that PNB’s presence in the Philippines and overseas strengthens Eton’s ability to serve overseas Filipinos who want to invest their hard-earned income in a secure, long-term asset at home.
Eton Sales Head and SAVP Robert Andrew Adriano underscored how disciplined execution and buyer confidence have driven Eton’s momentum this year, and how the partnership supports serious buyers looking for both value and a trusted financing partner.
“Eton saw stronger momentum this year because we stayed disciplined on the basics: attracting the right buyers and converting demand with consistency. Our market is deliberate. They value location, long-term value, and a financing partner they can trust,” Adriano said. “This partnership with PNB strengthens that journey by giving overseas Filipinos and local end-users a clear, credible path to homeownership, one they can start even while abroad.”
Eton noted that residential sales performance this year has been instrumental in boosting overall business momentum, supported by stronger conversion and buyer confidence in well-located developments.
The signing of Memorandum of Agreement was held at the PNB Financial Center in Pasay City and was attended by senior leaders from both organizations. As members of LT Group, Inc., the partnership reflects a shared direction to strengthen access to essential financial and lifestyle solutions that help Filipino families build long-term stability.