Bounty PH launches ‘Food Made Better’ Campaign

Bounty, a large-scale industrial agriculture corporation in the Philippines, recently launched its Food Made Better campaign to strengthen its commitment to serving consumers, businesses, communities, and people through products and services, employee programs, and community efforts.

The Food Made Better campaign was officially introduced in a meet and greet with the media at Manila House in Bonifacio Global City, Taguig last July 3. Atty. Kenneth Cheng, CEO of Bounty Fresh Group Holdings, Inc., Patricia Cheng-Lim, Vice President for Corporate Marketing of Bounty Group, and Dr. Vicente Manalo Jr., SVP and Chief Agriculture Officer of Bounty Fresh Food, headlined the event.

Bounty officials unveiled their new initiatives aimed at uplifting more lives through various efforts this year. “As part of our commitment to doing better for families, entrepreneurs, talents, and communities, the Food Made Better campaign reinforces our dedication to continuous improvement. This commitment is reflected in our expanding product offerings, innovative solutions, employer brand values, and our unwavering focus on sustainability and community support,” explained Atty. Cheng.

Founded in 1993, Bounty Philippines made a name for itself as the trusted and largest rotisserie chicken company in the Philippines. Moreover, it became the first poultry integrator in the Philippines to raise Zero Antibiotics Chicken through the No Antibiotics Ever (NAE) Chicken technology. This prevents the global threat of antimicrobial resistance, considered a serious health problem by the  World Health Organization.

Bounty also launched several initiatives under its corporate social responsibility arm Bounty Cares, such as its anti-rabies program in which Bounty coordinated with the local government unit and vaccine suppliers and sent its group of veterinarians to hold anti-rabies vaccination drives in barangay halls and gyms to protect dogs and cats from rabies, as well as ensure the safety and health of the community. To date, 2,250 dogs and cats have been vaccinated across Tarlac and Bulacan.

Other programs under Bounty Cares are the 120-day feeding program that supplements children with their needed nourishment for growth and development, and a scholarship program that funds qualified students from different state universities who are taking up agriculture-related courses. This is in line with Bounty’s goal of inspiring a new generation to focus on the agriculture sector. The average age range of a farmer in the Philippines is 57 to 59 years old, highlighting the issue of the agriculture industry in the Philippines as an aging sector. Hence, Bounty is driven to empower the younger generation and instill in them the value of agriculture.

The Food Made Better mindset pushes Bounty to go beyond its partners and customers in agribusiness, food, QSR, and feed mills. For Bounty, it is important to deliver bountiful resources to achieve its mission of always improving and innovating to provide Filipinos with products and services that are made better.

This resonates with Bounty programs that aim to uplift Filipino entrepreneurs by creating Agribusiness opportunities such as Contract Growing, Contract Breeding, and Free Range Chicken. Furthermore, this also shines through in Bounty’s business operations mainly focusing on humane farming where it raises chickens in a stress-free environment powered by innovative and modern equipment, going above and beyond traditional poultry farming.

The Food Made Better mission is Bounty’s driving force to be the leading industry partner in the country that aims to do and be more to uplift people, businesses, and communities.

Discover more exclusive stories on Bounty’s initiative through their hashtag #FoodMadeBetterwithBounty and access their webpage links.

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