Converge ICT Solutions Inc., the Department of Trade and Industry (DTI), and TikTok Shop have officially launched SellerPlus, a tripartite initiative designed to empower Filipino micro, small, and medium enterprises (MSMEs), online sellers, livestreamers, and home-based entrepreneurs. Co-hosted by Converge and DTI at the DTI Filinvest Building in Makati City, the program equips digital merchants with high-speed connectivity, e-commerce scale-up tools, and personal security to help them succeed in discovery commerce.
Resolving Operational Challenges for Digital Merchants
The SellerPlus Bundle directly addresses day-to-day operational hurdles faced by content creators and live sellers by bringing together reliable connectivity, e-commerce growth tools, and personal protection. Powered by Converge’s reliable 200Mbps Fiber Internet, the bundle ensures sellers can stream live without buffering. In addition, it provides exclusive TikTok Shop Benefits, including:
To safeguard entrepreneurs as they expand into fast-paced digital operations, the bundle also incorporates Personal Accident Insurance from AXA. Highlighting the practical impact of the offering, Converge SME Group VP and Head of SME Marketing Angela Gutierrez shared, “The Seller Plus bundle serves as practical execution channels for the AI and Scale-Up Center. SellerPlus equips online sellers, livestreamers, and home-based businesses with high-speed connectivity, growth tools via TikTok Shop and Personal Accident Insurance via AXA.”
She added that the bundle resolves daily operational bottlenecks by pairing high-speed internet with TikTok Shop solutions, allowing live sellers and content creators to stream without buffering, grow their audience, and directly convert views into transactions. The program prioritizes traditional sectors such as food, fashion, and apparel that require digital elevation to adapt to modern e-commerce trends.
Driving the AI and Scale-Up Center
SellerPlus serves as a primary execution channel for the country’s first DTI Bagong Pilipinas AI and Scale-Up Center, located at the DTI head office in Makati. Converge provides the core digital backbone for the center’s physical and virtual facilities, enabling real-time live demonstrations of business AI platforms such as dynamic content generators, customer service bots, and inventory software. The center features free co-working stations, meeting pods, pitching areas, accelerator training rooms, and hands-on digital skills workshops aimed at lowering operational costs for local businesses.
Explaining Converge’s role in powering the hub, Converge Senior Vice President and Head of the SME Group Dindo Marzan said, “Converge’s high-speed, low-latency connectivity serves as the core digital backbone for the DTI AI Scale-Up Center’s physical and virtual operations. High bandwidth ensures smooth, real-time live demonstrations of AI platforms—such as dynamic content generators, customer service bots, and inventory software—ensuring training programs run without network disruptions.”
He also emphasized the value of nationwide collaboration across public and private sectors and added, “Converge sees this collaborative effort—combining government leadership, major video and commerce platforms, personal coverage, key industry experts, and creators—as a vital growth engine. By bundling reliable fiber connectivity with commercial tools, personal insurance, and expert mentorship inside BizFriend PH, the initiative reduces barriers to entry and accelerates e-commerce adoption across the country.”
Complementing Mentorship Program
To complement the connectivity and e-commerce tools, the initiative integrates the BizPro Rockstar Mentorship Program. Featured within the BizFriend PH Community—a dedicated Facebook group where local merchants interact, share real-world learnings, and collaborate—entrepreneurs receive direct, actionable guidance across critical business disciplines.
The program connects merchants with an elite panel of industry experts known as the BizPro Rockstars namely Atty. Anselmo (Expert in Partnership Law); Dindo Marzan (Expert in Product and Digital Marketing); George Aurelio (Expert in Tax Compliance); James Deakin (Expert in Business Communication) and Mommy Negosyo (Expert in Business Growth).
Through SellerPlus which is powered by a combined ecosystem of a reliable fiber internet, TikTok Shop commercial tools, personal insurance, and expert mentorship, Converge SME, DTI, and TikTok Shop are strengthening the foundation of Filipino online entrepreneurship.