EastWest Ageas has received an Award of Excellence at the 22nd Philippine Quill Awards for its #FYP: For Your PURPLE brand campaign. The Philippine Quill Awards, presented by the International Association of Business Communicators – Philippines (IABC), recognizes outstanding business communication practices across various industries and organizations. This year, more than 700 entries from students and professionals were submitted.
“This marks our third year of being recognized by the International Association of Business Communicators – Philippines (IABC), and we are always grateful and humbled by the honor,” shares President and CEO, Sjoerd Smeets. “The success of our #FYP campaign inspires us to continue championing stories that resonate with the hopes, aspirations, and everyday realities of Filipinos. It strengthens our commitment to helping more people dream bigger, pursue their goals with confidence, and build the future they envision with a trusted partner by their side.”
#FYP: For Your PURPLE
#FYP: For Your PURPLE is EastWest Ageas’ brand campaign that celebrates the stories of Filipinos dreamers and doers through a six-episode short-form video series. The campaign features four key characters as they navigate different experiences and challenges in pursuing their dreams and goals.
The episodes explore relatable themes, including the importance of support from loved ones, prioritizing self-care, and balancing passion with practicality. Together, the stories reflect the everyday realities of Filipinos as they pursue their goals and create meaningful lives for themselves and the people they value.
#FYP Impact
Through the brand campaign and its activations, EastWest Ageas increased its brand health score from 12% to 22% in 2025.
The campaign’s recognition at the Philippine Quill Awards further underscores EastWest Ageas’ commitment to creating meaningful and relatable brand communications that connect with Filipino audiences. It also reflects the brand’s continued focus on telling stories that mirror the experiences, aspirations, and choices of Filipinos.
EastWest Ageas continues to build on this commitment by offering relevant solutions that help Filipinos make more purposeful choices for their lives, health, and wealth. Learn more about the winning six-episode #FYP series on EastWest Ageas’ social media platforms or at www.purple.com.ph/fyp.