The Jollibee Group has opened the first Philippine store of Compose Coffee, part of its growing coffee and tea portfolio, at Market! Market! in Bonifacio Global City, Taguig, marking the start of a five-year nationwide growth plan.
Compose Coffee enters the Philippines as part of Jollibee Group’s broader strategy to grow its coffee and tea business, bringing with it a model already proven at scale in South Korea, where it has grown to over 3,000 stores, including 1,000 added in just under 18 months. Its approach to the Philippine market draws on early learnings from its successful entry into Taiwan.
“Our confidence in Compose Coffee’s future in the Philippines is not based on projection alone. It is grounded in experience. We have seen the brand scale successfully in South Korea, stay closely attuned to what customers value, and build a resilient business that can deliver sustainable long-term growth,” said Joseph Tanbuntiong, Chief Executive Officer of Jollibee Group Philippines and Head of Jollibee Brand Global. “By combining that experience with the Jollibee Group’s deep understanding of the Philippine market and proven operating capabilities, our goal is to build an enduring brand by earning the trust of Filipino consumers as we expand Compose Coffee across the Philippines with discipline and purpose.”
Representatives from Compose Coffee Korea, Jollibee Group, Ayala Malls, and the City Government of Taguig join Compose Coffee Philippines’ first franchisee in the opening of the first Compose Coffee store in the country. Joining the inauguration (left to right) are Compose Coffee Philippines Head Allan Tan, Jollibee Group Philippines Chief Executive Officer Joseph Tanbuntiong, Compose Coffee Korea Chief Executive Officer Gordon Cho, first Compose Coffee Philippines franchisee Jeannie Posas, Taguig City Mayor Lani Cayetano, Jollibee Group Chairman and Founder Tony Tan Caktiong, Jollibee Group Global Chief Executive Officer and President Ernesto Tanmantiong, Global Chief Business Support Officer William Tan Untiong, and Market! Market! and Community Malls Cluster Lead Rafael Quiambao.
A proven brand, thoughtfully introduced to the Philippines
The Philippine launch brings together Compose Coffee’s proven brand strengths and the Jollibee Group’s understanding of local consumers, with execution thoughtfully adapted to the market.
“South Korea is one of the world’s highest coffee-consuming countries per capita and one of the most competitive coffee markets globally. Compose Coffee’s growth in this environment shows the strength of a brand built on quality, value, consistency, and disciplined execution,” said Gordon Cho Chief Executive Officer of Compose Coffee Korea. “Together with the Jollibee Group, we are bringing that same discipline to the Philippines — the discipline that helped Compose Coffee become one of Korea’s leading coffee chains — while staying close to Filipino consumers and what they value in their everyday coffee experience.”
Building a long-term presence
The first Philippine store marks the start of Compose Coffee’s nationwide growth, which will be driven by franchising—a capital-light model that enables faster expansion while opening the door to entrepreneurs looking to be part of the brand’s journey.
Over the next five years, the Jollibee Group aims to build the biggest Compose Coffee network outside South Korea in the Philippines, reflecting its strategy of scaling high-potential international brands in markets where it has strong operating capabilities.
(L-R) Jollibee Group Global Chief Business Support Officer William Tan Untiong, Global Chief Executive Officer and President Ernesto Tanmantiong, Chairman and Founder Tony Tan Caktiong, and Philippine Chief Executive Officer Joseph Tanbuntiong enjoy their type of coffee at the launch of the first Compose Coffee store in the Philippines on August 7, 2026.
Compose Coffee offers a broad menu built around great taste and everyday accessibility— from familiar coffeehouse favorites such as Americanos and flavored lattes to distinctive Korean-inspired creations. The lineup extends beyond coffee to non-coffee lattes, frappes and smoothies, ades and juices, desserts, and seasonal offerings, giving customers more choices across tastes, moods, and occasions.
For local franchisee Jeannie Posas, the opening presents an opportunity to be part of introducing a proven concept in the country.
“I’ve long admired how Compose Coffee built a loyal following in South Korea by staying true to quality and value. When I learned the Jollibee Group was bringing the brand to the Philippines, I saw an opportunity to be part of a concept with a proven track record and strong long-term potential. Partnering with a group that has successfully built brands Filipinos love gave me the confidence to invest from the very beginning. I’m excited to work with the team, learn from our customers and help make Compose Coffee part of people’s everyday routine,” Posas said.
Through Compose Coffee, the Jollibee Group continues its commitment to making accessible, high-quality dining and beverage experiences available to more Filipino consumers while strengthening its coffee and tea portfolio.