The new 1,500-square-meter facility strengthens dealer personnel upskilling, supports electric vehicle (EV) readiness, and reinforces Ford’s commitment to treating customers like family
Ford Philippines has officially opened the doors of the newly-constructed Ford Learning Center in Calamba, Laguna which will serve as the central hub for technical and non-technical training among Ford dealer personnel nationwide.
The Ford Learning Center is a 1,500-square-meter training facility that houses seven (7) mechanical bays including a dedicated electric vehicle (EV) bay, four (4) classrooms, dedicated Ford showroom, meeting rooms, office spaces, and a cafeteria.
Replacing its previous 110-square-meter training area in Don Bosco Technical Institute of Makati, the new facility significantly expands Ford’s training capacity and elevates the delivery of training programs and learning modules with state-of-the-art tools, equipment, and globally-aligned processes. With a leveled-up training experience among front-line dealership and technical teams, Ford ensures that every customer interaction – whether purchasing a vehicle, seeking technical support, or contacting customer service—is seamless, professional, and reassuring.
“The opening of the Learning Center is not just about opening a new building; it is about building the future of Ford in the Philippines. It represents our strong commitment to this market—to our customers, our partners, and our people,” says Pedro Simoes, managing director, Ford Philippines. “At Ford, we believe that great vehicles are only part of the ownership journey. What truly makes the difference is the experience—how we support, serve, and care for our customers every day.”
“As vehicle technologies rapidly evolve—from advanced connectivity to sophisticated safety features and electrified systems—our dealership teams must be equipped with the highest level of technical mastery, product knowledge, and customer-handling skills. We are confident that this Ford Learning Center can help standardize, elevate, and future-proof our operational capabilities”, adds Pushparaj Muthusamy, director, Ford Customer Service Division, Ford Philippines.
Mechanical Bay
The mechanical bay is a 451-square-meter workshop area, enabling multiple simultaneous hands-on training sessions. It provides real-world training for technicians and non-technicians, and mirrors a working Ford dealer by offering a controlled environment for diagnostics, repairs, and certifications on both internal combustion engines (ICE) and electric vehicles (EV). The multiple conventional bays are equipped with two-post and four-post lifts, enabling comprehensive hands-on training across all vehicle types.
Dedicated Showroom and Multiple Classrooms
The Learning Center boasts of a 195-square-meter reception and showroom space that can accommodate a Ford vehicle display, allowing immersive product trainings and walkarounds for dealer sales personnel and service advisors. It also has four (4) modern classrooms with flexible configuration that has a combined capacity of over 100 participants per session.
Support and Meeting Rooms
The meeting rooms can accommodate participants ranging from 2 to 7 people, supporting coaching, assessments, and small group learning. The Learning Center is also home to a 72-seat work cafeteria, creating a central hub for interaction and knowledge sharing and a 24-seat extension office for employees.
Modernizing After-Sales
The Learning Center forms part of Ford’s commitment to modernize the after-sales experience of its customers, coming from the opening of the Ford Parts Distribution Center in Laguna in 2024, enhancing parts availability and accessibility. Customers can also enjoy a wide range of service offerings that include Online Service Booking, Mobile Service Vehicle, Express Service, Service Price Calculator, and Pickup and Delivery, improving ease of service, convenience and peace of mind.