As viewers around the world tune in to Netflix’s Single’s Inferno, one face feels strikingly familiar.
Choi Mina Sue—the elegant Miss Earth 2022 titleholder, and the first ever Korean to hold gain that crown—may be captivating audiences once again, but many have seen her long before the reality show spotlight.
During the same year she made history as the first Korean to win the Miss Earth crown, Mina Sue became the face of Ever Organics, a widely loved K-beauty brand in the Philippines, known for its fresh, skin-soothing formulations.
Among the products she championed, one stood out and quickly became a cult favorite: Ever Organics Aloe Vera Face Mist.
With its instantly calming, hydrating formula, the Aloe Vera variant earned a loyal following for delivering visible freshness in just a few spritzes. Lightweight, non-sticky, and perfect for tropical climates, it became a daily essential—tucked into handbags, gym kits, office drawers, and vanity shelves alike.
Mina Sue’s natural, glassy glow in campaign visuals perfectly embodied the product’s promise: effortless hydration and healthy-looking skin. Her clean, minimal aesthetic mirrored the simplicity and reliability that made the Aloe Vera line a consistent bestseller.
While her Miss Earth reign introduced her to global audiences, her presence as the face of a widely accessible skincare staple allowed her to connect with consumers in a more personal, everyday way.
Now, as Single’s Inferno sparks renewed interest in her story, many are realizing they’ve encountered her before—not only on the pageant stage, but in a product they’ve reached for time and time again.
From international crown to cult skincare essential to global streaming screen, Choi Mina Sue’s journey is a reminder that true recognition doesn’t always begin on Netflix or television. Sometimes, it begins in the small rituals of everyday self-care.