PUEBLO DE ORO Development Corporation (PDO), a residential developer under the ICCP Group, continues to build momentum in the Visayas with a growing portfolio of affordable yet thoughtfully designed communities in Cebu. As part of its nationwide expansion strategy, PDO is deepening its presence in key growth corridors outside Luzon and Mindanao, with Cebu emerging as a strategic anchor for its Visayas portfolio.
At the heart of this expansion are developments like Pueblo de Oro Townhomes Carcar and Park Place II, which reflect PDO’s commitment to accessible housing without compromising on design integrity or community standards. These projects offer well-planned living spaces tailored to the needs of working families, first-time homeowners, and upwardly mobile residents seeking quality homes within reach of Cebu’s economic centers.
Cebu’s southern and central corridors, particularly Carcar, Lapu-Lapu, and Mactan, offer a compelling mix of connectivity and affordability. With direct access to Cebu City via major highways, transport hubs, and infrastructure upgrades like the Cebu-Cordova Link Expressway (CCLEX), these locations align with urban migration trends and the growing demand for homes near employment zones, industrial parks, and commercial districts.
According to Colliers Philippines, nearly 70 percent of Cebu’s residential sales in early 2025 came from the affordable to mid-income segment, driven by remittance-backed households and local investors.
“Cebu is a strategic growth market for us,” said Prim Nolido, President and COO of Pueblo de Oro. “We’re investing in communities that meet the evolving needs of Filipino families. These are homes that are accessible, well-designed, and integrated into the region’s economic fabric. Our projects in Carcar and Lapu-Lapu are just the beginning.”
Pueblo de Oro Townscapes Mactan is a 30-hectare township in Barangay Babag 2, Lapu-Lapu City designed as a livable, mixed-use community that blends residential comfort with commercial convenience. The development currently includes Park Place and Park Place II, and La Aldea del Mar, offering a range of housing options for economic and middle-income buyers.
The township recently welcomed the launch of the Pueblo de Oro Townsquare commercial strip, and future phases will introduce additional residential enclaves, reinforcing Pueblo de Oro’s vision for self-contained communities that support everyday living and mobility.
Building on this foundation, Pueblo de Oro has broken ground on PDO Townhomes Carcar, a 10-hectare housing community in Barangay Can-asujan, Carcar City. Set against elevated terrain and designed with modern Asian elegance, the project will offer over 900 house-and-lot units with open-concept layouts and modern finishes, tailored for growing families seeking comfort, practicality, and lasting quality. The development marks a strategic step in the company’s expansion across Cebu’s southern corridor.
In addition to PDO Townhomes Carcar, Nolido also hinted at further mid-market offerings in Cebu, including Pueblo de Oro Storeys, a mid-rise condominium located within Pueblo de Oro Townscapes Mactan. “We’re quite bullish about our prospects in Cebu,” he said. “Our Pueblo de Oro Storeys is a mid-rise condo in the city, while the one in Carcar is our typical affordable townhomes development.”
From Luzon to Mindanao and now the Visayas, Pueblo de Oro continues to shape communities that balance accessibility, livability, and long-term value – one township at a time.