From factory floors in Japan to highways across the Philippines, AISIN has quietly powered the world’s most reliable vehicles for six decades. This 2025, as the brand marks its 60th anniversary, AISIN steps into the spotlight not only to celebrate its rich legacy but also to remind motorists and mechanics of one enduring truth: AISIN is your best match for your vehicle. You may not always see it, but chances are you are riding with AISIN.
A Global Legacy of Trust
Founded in August 1965, AISIN began with a vision to elevate automotive engineering. The company’s reputation has been built on precision, durability, and consistency, values that continue to guide its journey into the future.
Over the years, it has become the world’s leading manufacturer of automatic transmissions and a proud member of the Toyota Group. Today, AISIN is a trusted Original Equipment (OE) supplier to some of the most respected names in the automotive world, including Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo to name a few.
Strengthening Roots in the Philippines
AISIN’s impact is not confined to the global stage. In the Philippines, its presence is both strategic and personal. Through its joint venture with Toyota Motor Philippines, the Toyota Aisin Philippines facility in Sta. Rosa, Laguna contributes directly to local vehicle production, particularly in transmission and drivetrain systems. This ensures that Filipino-built vehicles carry Japanese precision and reliability at their core.
Complementing its manufacturing presence, AISIN’s aftermarket distribution is handled exclusively by Riken Motor Sales, Inc. With nationwide coverage, Riken makes it easy for Filipino car owners, repair shops, and retailers to access OE-grade AISIN parts. The result is widespread trust among millions of Filipino drivers who prefer Japanese vehicles and demand only factory-grade replacements.
“AISIN does not just meet standards; it sets them,” says Marlon Beraquit, Deputy Chief Representative, AISIN Philippines “For 60 years, AISIN has been the quiet force behind the reliability of top-tier vehicles. In the Philippines, that same reliability is now just one part away.”
A Comprehensive Product Line
AISIN’s aftermarket catalog is among the most extensive in the country, covering the needs of both common and complex repairs. Whether for preventive maintenance or performance upgrades, every part is designed to deliver OE-level quality. Key product categories include:
- Drivetrain Components – Clutches, CV joints, and hubs engineered for smooth handling and long life, especially vital for both city traffic and out-of-town drives.
- Cooling Systems – Water pumps and fan motors that withstand the Philippine heat and heavy traffic conditions.
- ADVICS Braking Systems (an AISIN brand) – Premium brake pads and hydraulic systems built for dependable stopping power.
- Engine Components – From ignition coils to timing chains and pistons, AISIN parts ensure efficiency and engine longevity.
- Lubricants and Fluids – A complete range of ATF, CVTF, engine oils, SLLC coolant, and brake fluids designed to protect engines from the inside out.
- Filters and Wipers – High-performance oil, air, and cabin filters, as well as durable wiper blades for clearer, safer journeys.
With this wide portfolio, AISIN positions itself as a one-stop OE-grade solution for Japanese and Asian vehicles, which dominate the Philippine automotive market.
Looking Ahead: Driving the Next 60 Years
As it celebrates 60 years of innovation, AISIN is not only honoring its past but also accelerating toward the future. The company continues to invest in sustainability, electrification, autonomous technology, and next-generation vehicle systems.
Even as it pushes the boundaries of automotive technology, AISIN remains grounded in the fundamentals of durability, safety, and precision. This balance between innovation and reliability is what makes AISIN the trusted choice of automakers and motorists alike.
“At 60, AISIN is not slowing down. We are stepping up our efforts to serve drivers in every market, including the Philippines. Our mission is to be part of every Filipino’s motoring journey, from the first gear to the last,” says Keisuke Fukuda, Chief Representative of AISIN Philippines.
When you choose AISIN, you choose the same brand trusted to build the original parts that came with your vehicle. It is not just an alternative. It is the standard. Filipino motorists can easily access this quality through their trusted aftersales service centers and parts suppliers. The next time you bring in your car for servicing or repairs, simply ask for AISIN to ensure your vehicle gets the same factory-grade reliability it was built with.